Internet, phone, mail, and mixed-mode surveys :: the tailored design method /: Don A. Dillman, Jolene D. Smyth, Leah Melani Christian.

Dillman, Don A.,; Smyth, Jolene D.,; Christian, Leah Melani,

Internet, phone, mail, and mixed-mode surveys : the tailored design method / Don A. Dillman, Jolene D. Smyth, Leah Melani Christian.

Dillman, Don A., 1941-; Smyth, Jolene D., author.; Christian, Leah Melani, author.

2014

HM538 .D555 2014

Available at Course Reserves

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Title

Internet, phone, mail, and mixed-mode surveys : the tailored design method / Don A. Dillman, Jolene D. Smyth, Leah Melani Christian.

Author

Dillman, Don A., 1941-

Uniform Title

Internet, mail, and mixed-mode surveys

Edition

Fourth edition.

ISBN

9781118456149 (hardback)
1118456149 (hardback)
9781502553614 (paperback)
1502553619 (paperback)
9781118921296 (ebook)
1118921291 (ebook)
9781118921302 (ebook)
1118921305 (ebook)

Published

Hoboken, New Jersey : Wiley, [2014]

Copyright

Language

English

Description

xvii, 509 pages : illustrations ; 26 cm

Call Number

HM538 .D555 2014

Alternate Call Number

300.723
SOC024000

Summary

Dillman's text on survey design aids both students and professionals in effectively planning and conducting mail, telephone, and Internet surveys. The fourth edition is updated and revised, and features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys. Dillman's Tailored Design Method is also explained. This resource is for researchers seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by examples within the text and accompanying website. Includes: strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it; how and when to use mail, telephone, and Internet surveys to maximum advantage; proven techniques to increase response rates; guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys; direction on how to construct effective questionnaires, including considerations of layout; the effects of sponsorship on the response rates of surveys; and use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. The fourth edition reintroduces the telephone -- including coordinating land and mobile. The book offers how-to guidelines and examples for practitioners and students alike.

Note

Bibliography, etc. Note

Includes bibliographical references (pages 469-490) and indexes.

Formatted Contents Note

Sample surveys in our electronic world
Reducing people's reluctance to respond to surveys
Covering the population and selecting who to survey
The fundamentals of writing questions
How to write open- and closed-ended questions
Aural versus visual design of questions and questionnaires
Ordering questions and testing for question order effects
Telephone questionnaires and implementation
Web questionnaires and implementation
Mail questionnaires and implementation
Mixed-mode questionnaires and survey implementation
Responding to societal change and preparing for what lies ahead.

Added Author

Smyth, Jolene D., author.
Christian, Leah Melani, author.

Location

HM538 .D555 2014

Other Editions

Available in Other Form

Online version: Dillman, Don A., 1941- Internet, phone, mail, and mixed-mode surveys. 4th edition. Hoboken : Wiley, 2014

Record Appears in

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Course Lists

PRA6004A Resarch Methodology and Design - Part A by Rockenbach (Fall 2025)