Internet, phone, mail, and mixed-mode surveys [electronic resource] : the tailored design method / Don A. Dillman, Jolene D. Smyth, Leah Melani Christian.
2014
HM538 .D555 2014 : ebook
Available at Restricted Internet Access
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Items
Details
Title
Internet, phone, mail, and mixed-mode surveys [electronic resource] : the tailored design method / Don A. Dillman, Jolene D. Smyth, Leah Melani Christian.
Uniform Title
Internet, mail, and mixed-mode surveys
Edition
Fourth edition.
ISBN
9781118921302 (epub)
1118921305 (epub)
9781118921296 (pdf)
1118921291 (pdf)
9781118456149 (hardback)
1118456149 (hardback)
1118921305 (epub)
9781118921296 (pdf)
1118921291 (pdf)
9781118456149 (hardback)
1118456149 (hardback)
Published
Hoboken, New Jersey : Wiley, [2014]
Copyright
©2014
Language
English
Description
1 online resource (xvii, 509 pages) : illustrations
Call Number
HM538 .D555 2014 : ebook
Alternate Call Number
SOC024000
Distributor No.
EB00582657 Recorded Books
Summary
"The classic survey design reference, updated for the digital ageFor over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website. This heavily revised Fourth Edition includes: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. The Fourth Edition reintroduces the telephone--including coordinating land and mobile. Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike"-- Provided by publisher.
Note
Revision of Internet, mail, and mixed-mode surveys. Hoboken, N.J. : Wiley & Sons, ©2009.
Bibliography, etc. Note
Includes bibliographical references and indexes.
Formatted Contents Note
Sample surveys in our electronic world
Reducing people's reluctance to respond to surveys
Covering the population and selecting who to survey
The fundamentals of writing questions Issues to consider when starting to craft survey questions
How to write open and closed ended questions
Aural versus visual design of questions and questionnaires
Ordering questions and testing for question order effects
Telephone questionnaires and implementation
Web questionnaires and implementation
Mail questionnaires and implementation
Mixed-mode questionnaires and survey implementation
Responding to societal change and preparing for what lies ahead.
Reducing people's reluctance to respond to surveys
Covering the population and selecting who to survey
The fundamentals of writing questions Issues to consider when starting to craft survey questions
How to write open and closed ended questions
Aural versus visual design of questions and questionnaires
Ordering questions and testing for question order effects
Telephone questionnaires and implementation
Web questionnaires and implementation
Mail questionnaires and implementation
Mixed-mode questionnaires and survey implementation
Responding to societal change and preparing for what lies ahead.
Source of Description
Online resource; title from PDF title page (EBSCOhost, viewed May 5, 2020).
Location
HM538 .D555 2014 : ebook
Available in Other Form
Linked Resources
Record Appears in
Course Lists
PRA6004A Resarch Methodology and Design - Part A by Rockenbach (Fall 2025)